For certain features like Paypal or Facebook authentication certain web pages must be accessible before the user gets authenticated.
Best practice:
1. create an extra policy e.g. P_www_free_access
Configuration > Security > Access Control > Firewall Policies
(destination:www_free_access, service svc-http, svc,https, action: permit)
2. add domain names (Rule Type: name)
Configuration > Advanced Services > Stateful Firewall > Destinations